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Brand Tribalism
The article comes to the conclusion that brands can benefit from having a presence in Facebook and other Social Network Sites (SNS) if the objectives and the nature of the brand suit the environment. This study identifies the relations between tribalism and tribal marketing by analysing consumer behaviour and the formation of the tribes within a Facebook and blog environment. Studying one natio...
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Biologists, social scientists, and philosophers have speculated about human nature. Is there such a thing, and if so, how does one describe it? Fortunately I do not need to review the history of such speculations, since Alison Jaggar has provided a lucid discussion of the main issues and has located th~ debates in their historical and political contexts.! What I can do is evaluate the biologica...
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In 1991 the cultural anthropologist Don Brown bucked anthropology’s tabula rasa tradition by identifying over 300 “human universals”—individual and sociocultural traits that are found in every known human society (Brown 1991; universals enumerated in Pinker 2003). The items he identified include both psychological traits (e.g., wariness around snakes, sweets preferred, sexual jealousy) and soci...
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ژورنال
عنوان ژورنال: Current Directions in Psychological Science
سال: 2019
ISSN: 0963-7214,1467-8721
DOI: 10.1177/0963721419862289